Even as the test pressing for the label’s first release comes in, Norway’s Vinter Records continues to add to its roster. The latest is Dig Deeper from Oslo, whose pedal-steel-inflected melodic twang rock can be heard on their third album, 2017’s In Central European Time, streaming on the Soundcloud player below. I’m only excited to admit the four-piece are new to me, but their psychedelia shimmers with tonal brightness and the intent toward warmth and organic spirit of what they do comes through pretty immediately. They haven’t had anything out since this record, so far as I can tell, but their follow-up will presumably arrive in 2022, and that’s something to look forward to.

While we’re talking about digging, I dig the fact that Dig Deeper come across like a polar opposite of Vinter‘s prior signing, Norna, whose bleak ritualization would seem to be far, far removed from the whimsical conversational interplay of lead and backing vocals on “Stars Tonight (Have You Seen).” Of course, the underlying message there is that this isn’t a label looking to do just one thing, even as their first several pickups — MoE (whose test pressings have arrived), Norna and now Dig Deeper — are all Norwegian countrymen. Gotta start somewhere, and fortunately there’s plenty of sonic diversity to work with.

To wit, do my ears hear a little bit of All Them Witches in Dig Deeper‘s In Central European Time? I’m on board with the vibe either way.

Announcement follows:

We’re really excited to share the signing of Oslo´s finest hippie cult. The mighty fine addition of groove rockers Dig Deeper, sparkle our roster with drips of californian lifestyle rock, mixed with a sweet touch of modern americana!

Dig Depper is already a household name all over Norway and we hope that this collaboration will make them reach new heights, and we assure you that their next album is gonna be lit!

https://www.facebook.com/DigDeeperNorway
https://www.facebook.com/vinterrecords
https://www.instagram.com/vinter_records/
http://vinterrecords.com/