Ethyl Ether Post “Vacant” Video
South African psych rockers Ethyl Ether released their new album, Violent Entertainment (review here), in the early-going of 2023, and, well attentions are fickle. People move on to other stuff, and the way things are now, so much of the work leading up to a release is done and then a band either tours for 15 months or just kind of tries to keep up promoting on social media doing local shows and so on. But release dates come, hyperbole is thrown, release dates go. A video like this, for an after-the-release single “Vacant” from Violent Entertainment, is something more bands need to be doing.
I know there are fiscal concerns in that — in everything, really — but if you’ve already put everything you have into promoting a record leading up to the release, then it makes sense to keep that momentum going afterward to the best of your ability. The video below for “Vacant” is cinematic and leaves little doubt as to the subject matter at hand, and it gives people like me an excuse to post about the band again and gives the band another chance to catch ears that might’ve missed the album around its initial release. There are no losses, except maybe the money to make the thing, but money is all pretend anyway. Did you know it’s actually just paper? Astonishing, I know.
Enjoy “Vacant” at the bottom of the post, followed by the album stream of Violent Entertainment. The PR wire checked in with this to say:
Ethyl Ether Unveils Captivating Music Video for their track Vacant
Cape Town based psychedelic shoegaze outfit Ethyl Ether has unleashed an enthralling music video for their mesmerizing single Vacant, taken from their highly acclaimed new album Violent Entertainment, out now on Mongrel Records. The captivating video serves as a visual feast, perfectly capturing the ethereal essence and sonic landscape of the band’s latest opus.
With their unmistakable blend of swirling guitars, dreamy atmospheres, and enchanting vocals, Ethyl Ether continues to push boundaries and captivate listeners with their innovative sound.
The release of the music video comes on the heels of Ethyl Ether’s highly successful album Violent Entertainment, which has received accolades from both fans and critics alike. The record has been praised for its innovative songwriting, captivating melodies, and the band’s ability to seamlessly merge elements of psychedelia and shoegaze into a cohesive and unique sonic tapestry.
“Violent Entertainment is a commentary on the times we find ourselves as humans… a constant diet of social media and reality shows. We are shocked by nothing anymore, allowing ourselves to be influenced by whatever speaks strongest to our personal viewpoint. We have become selfish, and live from selfie to selfie, one foot in the real world and one foot online. Violent Entertainment laments the loss of real human emotion and cries for a return to real interactions… a call for a time that is sadly long gone.” – Ethyl Ether
Line Up:
Andrew Paine – Vocals/Guitar
Mark Van Zyl – Guitar
Mornay Carstens – Guitar
Pat Naidoo – Drums
Frederick Muller – Bass
https://instagram.com/ethyletherza
https://www.facebook.com/profile.php?id=100071295815108
https://ethylether.bandcamp.com/
http://mongrelrecords.com
http://www.facebook.com/mongrelrecords
http://www.instagram.com/mongrel_records
