Abronia Premiere “Plant the Flag” Video
Portland, Oregon’s Abronia released their third album, Map of Dawn (review here), earlier this year on Cardinal Fuzz and Feeding Tube Records and spent a couple hot weeks in July on the road in Europe supporting it. As Fall comes to the Pacific Northwest, leaves changing color amid the evergreens, the band settle into the post-release comedown, going from, “We just put out a new LP,” to, “We released a record this year.”
The difference in mindset isn’t nothing, especially after a tour like they did, going abroad for what I’m pretty sure was their first time as a band, on the strength of their finest work to-date, living what many in the US continue to think of as ‘the dream’ for celebrating a new release. And hey, the vinyl’s sold out internationally (still some left for North America), so in addition to the aesthetic accomplishments of Map of Dawn, it’s also been well received. You would mark it a win, is what I’m saying.
But that aftermath can be a doldrum stretch for a group. Less going on at home than away, some of the hoopla surrounding the actual release process lessened over time, and so on. So they’ve got a new video for “Plant the Flag,” which is the second cut on Map of Dawn behind the opener “Night Hoarders,” and it’s creative right unto being presented in a box-tv format. I’m assuming that’s a social media thing, but it does cleverly capture more of a phone screen, and it looks different than most of what’s out there and shooting for cinematic in terms of aspect ratios.
Further, the video emphasizes the depth of atmosphere that Abronia have made their own in the spheres of psychedelic Westernism and heavy psychedelia, encapsulating the cohesion with which they bring these ideas together through songwriting quickly in under four minutes. It thereby serves all the more useful as a post-release single to draw in those who either missed the release in May, meant to dig deeper into the record and got distracted by something else — that happens, even with really good records — or who’ve never heard the band before and might not have an idea what they’re about.
Not that “Plant the Flag” is a complete summary, but on Map of Dawn, it is effective in drawing you deeper into the album, and as a standalone it was certainly more than enough that I went ahead and started streaming the full thing again which, if it needs to be said, is not a thing I regret as “Plant the Flag” gives way to “Games” with such fluidity. Maybe you’ll feel the same. Bandcamp player’s near the links at the bottom if you’d like to find out after you watch the video.
Which is right here, followed by some comment from the band and credits and whatnot. Enjoy:
Abronia, “Plant the Flag” official video
Eric Crespo on “Plant the Flag”:
This video was made by our pedal steel Rick Pedrosa. It includes images that we cut out as potential collage fodder for our album covers, but didn’t end up using. For this video he place the images behind glass and poured different colored dyes over the glass.
Video by Rick Pedrosa and Abronia–”Plant the Flag” from the album “Map of Dawn” released on vinyl by Cardinal Fuzz (UK/EU/The World) and Feeeding Tube Records (North America).
Vinyl copies available for North America available at https://feedingtuberecords.com/releases/map-of-dawn/
Vinyl through Cardinal Fuzz (Europe/UK/rest of World) currently Sold Out.
Digital at http://abronia.bandcamp.com
Abronia, Map of Dawn (2022)
Cardinal Fuzz Records on Facebook
Cardinal Fuzz Records on Bandcamp
Feeding Tube Records on Facebook
Feeding Tube Records on Bandcamp
Tags: Abronia, Abronia Map of Dawn, Cardinal Fuzz, Feeding Tube Records, Map of Dawn, Oregon, Portland
