Starified Premiere “What If” Live Performance Video
What is it about a singing drummer that manages to be so gosh darn impressive? I’m not knocking singing guitarists or singing bassists, or singers, for that matter, but maybe it’s just the anomalous aspect. You don’t see a singing drummer every day, and even less often one who can really deliver melodies alongside the pattern of their drumming. I can think of a couple if I sit hard enough and try, but Vadim Ambartsumian of Starified deserves a place on that still-comparatively-short list for sure. The Starified drummer and lead vocalist is backed by guitarist Yuriy Berezovik on “What If” from the band’s Ripple-issued second album, Fat Hits (review here), which arrived amid the tumult of January with all the comforts of an okay-it’s-time-to-rock-and-roll-now heart worn on the three-piece’s collective sleeve.
Based in Moscow and completed by Dmitri Shurpakov on bass, Starified eschew most microgenre niche-picking in favor of a more straightforward heavy rock approach, with songwriting, melody and groove acting coherently together in order to get their sonic point across. The video premiering below for the aforementioned “What If” seems to have been captured live in the studio, and though the audio is produced — that is to say, you’re not hearing an unmixed, bootleg-style song; unless these guys are just that smooth, in which case they should do everything live all the time forever and save themselves and their recording engineers a lot of studio hours — the crispness of sound is unquestionably part of the band’s aesthetic. They use it to the song’s advantage, furthering the notion that the song is what it’s all about in the first place, which, once you hear the chorus, is a notion with which you’ll likely agree. And a good cause, at that.
I won’t keep you, but if you missed Fat Hits in your start-of-the-year winter hunkerdown, you get a solid four-minute sampler of the energy Starified bring to what they do here, and as far as endorsements go, that’s the one to heed.
Please enjoy:
Starified, “What If” official video premiere
New album ‘Fat Hits’ out now on Ripple Music: https://ripplemusic.bandcamp.com/album/fat-hits
With infectious hooks, knockout clean vocals from drummer Vadim Ambartsumian and an unabashed nod to late 90s heavy, the Moscow heavy trio takes no prisoner and conjures up an irresistible FM aura, having you hooked all throughout its 41 minutes of straight-up, energetic and headbang-inducing heavy.
Video production by LAPAKOTA (http://instagram.com/lapakota.prod?)
Audio production by Artem Shcherbakov
Starified are:
Vadim Ambartsumian – vocals, drums
Yuriy Berezovik – guitars
Dmitri Shurpakov – bass guitar
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Tags: Fat Hits, Moscow, Ripple Music, Russia, Starified, Starified Fat Hits
