Irata Premiere “Tower” Video

irata

The other day as I made my usual rounds of social media perusal and dicking around not getting anything done, I came across a post — don’t even remember who it was, so don’t ask — griping about how awesome Helmet used to be and why don’t they make bands like that anymore and so on. Well, okay. That’s one way to look at the universe. Yeah, they were cool in their day. On the other hand, fucking Irata. The North Carolinian four-piece made their debut on Small Stone in April with Tower, their second album overall, and if what you’re looking for is to hear a band belting out full-tilt riffs with an emphasis on rhythmic groovemaking, they’ve got you covered — plus melody. Tower is eight songs/39 minutes, and the title-track, with lead vocals from drummer Jason Ward, go-crush guitar work from Cheryl Manner and Owen Burd and low-end force from Jon Case is just the very beginning of what’s on offer on the album that shares its name. And not just because it’s the first track, either. Whether it’s the proggy winding of “Waking Eye” or the wistful guitar melody in “Innocent Murmur,” the Jane’s Addiction-meets-Torche vibe of “Weightless” or the spacier nuance in the early going of “Crawl to Corners,” there’s more dynamic on display throughout Tower than, frankly, anyone bitching about how “they don’t make bands like Band X anymore” probably deserves. Who gives a shit? They make bands like Irata.

Shades of prog metal work their way into side B leadoff “Leviathan” and the harmonies find their most righteous manifestation in closer “Constellations,” but somehow Irata‘s prevailing atmosphereirata tower still seems to be in straight-up heavy rock. They’re grounded in structure, but Manner and Burd have a fluid and often subtle interplay on guitar — the second half of the finale is a fitting example, but the if-you’re-going-to-have-two-guitars-then-use-them-both ethos applies just as well to “Innocent Murmur” and other tracks surrounding — and with the variety in the arrangements of vocals and periodic bouts of thrust like that at the outset of “Waking Eye,” Tower is able to keep its audience guessing in terms of just where the band are headed, something which wouldn’t be possible without Ward‘s drums as an anchor for the material structurally. In the turns of “Waking Eye” and the jabs of the penultimate “Golden Tongue,” the drums provide the flow over which the guitars and bass are able to so effectively careen, giving the vocals an all-the-more solid foundation even as that foundation seems so intent on movement throughout. Dynamic is the word, and chemistry is for sure a factor as well, but whether it’s the fuzzed airiness of “Weightless” or the insistent and deep-weighted apex of Ward‘s synth at the beginning of “Leviathan,” there’s a sense of control in Irata‘s material that only lends consciousness to the creativity of their songwriting — the choices they make in terms of transitions, vocals, etc.

All of this comes together to make Irata‘s sound something of a modern amalgam, definitely drawing from ’90s alternative rock but filtering that through heavy impulses born of the current generation of riffy practitioners of various stripes. It’s a combination that works and still sets Irata up for further growth down the line. I’m not saying it’s revolutionary, but I am saying it knows exactly what it’s doing, and that’s rare enough in itself.

And to the original point, this is a thing that’s happening right now. Wouldn’t you rather make future nostalgia than lament the past?

While you’re thinking about it, here’s a video premiere for “Tower” to smack you upside the head.

Enjoy:

Irata, “Tower” official video premiere

“Tower” is the title track from Irata’s 2019 LP of the same name. Shot in 2018 on location in Greensboro and Winston-Salem, North Carolina.

IRATA
Jon Case – bass, vocals
Jason Ward – drums, vocals, synth
Cheryl Manner – guitar
Owen Burd – guitar

Irata on Thee Facebooks

Irata on Bandcamp

Irata website

Small Stone Records website

Small Stone Records on Thee Facebooks

Small Stone Records on Bandcamp

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2 Responses to “Irata Premiere “Tower” Video”

  1. Ben Cook says:

    They opened for ATW a couple of tours ago. I had no idea who they were going into the show. I was blown away. Such a great band!

  2. […] Read more and view IRATA’s “Tower” video, shot and edited by Chris Parks, via The Obelisk at THIS LOCATION. […]

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