Hosoi Bros Premiere “Lights Out” Video
I really dig the comment below about Hosoi Bros‘ new album, Abuse Your Allusion III from Severin Allgood. First of all, he’s right, the record is easily the most professional-sounding thing the Memphis-based heavy punkers have done — if you caught onto it last year, think of a less metal incarnation of Bloodcow‘s Crystals and Lasers as a comparison point — but it’s also interesting the way Allgood brings up how technology has changed the way we interact with music in our day-to-day. He names names: Bandcamp, Soundcloud, iPhone, Macbook, Spotify, your earbuds.
Hosoi Bros, who release Abuse Your Allusion III Sept. 23 on Typhoon Killer Records, already have it up and available to order from Bandcamp, so it’s not like they eschew this technology. I’m not sure a band could and reasonably expect anyone to hear their music. And Allgood isn’t necessarily the first to bring up the idea of making a full-album as opposed to a collection of single tracks, but I guess I haven’t often thought of streaming technology in terms of having a hand in leveling the playing field from a production standpoint, or how that might be used as a drive to surpass the status quo, as Hosoi Bros do with their latest.
Of course, it’s a more general statement about the album as a whole than “Lights Out” itself, for which you’ll find the chicanery-prone outfit getting up to some primo nonsense. At four and a half minutes, “Lights Out” is one of the longer tracks on the record, which has been a while in the making — they premiered a video for “Hands of Stone” here last year — but its catchy rush and crisp execution represent Abuse Your Allusion III well, even if it’s not as outwardly silly as “Drunk Donkey,” “Saint Tightus” or “Topless Gnome.”
Please find the video below, followed by the aforementioned statement from Allgood. Abuse Your Allusion III (note: it’s the first one) is out Sept. 23.
Enjoy:
Hosoi Bros., “Lights Out” official video
Severin Allgood on Abuse Your Allusion III:
We got super weird with this album. There’s gongs, bells, synths, and tree frogs. Alan Burchum did an amazing job with the production. It feels like an album. And by that I mean, it feels like when I was a kid and would bring home a new cassette and throw it on my stereo. Bandcamp and Soundcloud have decimated the playing field. Every idiot with an iPhone or a Macbook now has a demo available for download. We set out to make a polished, cohesive, and complete thought. We spent a lot of time adding layers and playing with track order. This album is designed to be played loud on your stereo. It was not made with the idea of individual tracks for Spotify radio. Take out your earbuds and crank up your speakers.
Typhoon Killer Records webstore
Tags: Abuse Your Allusion III, Hosoi Bros, Hosoi Bros Abuse Your Allusion III, Memphis, Tennessee, Typhoon Killer Records
Memphis music dominance.
NYC hears you! Love the video. You guys are weird.