Sandrider Post “Alia” Video; Their New Record Still Kicks Ass
Hello. I’d like to talk with you about Sandrider. Did you know that rock and roll can save your soul? Or remind you that even though souls are silly and don’t exist, life can still be worth living without the promise of eternity after? Say hello to Enveletration (review here), the Seattle trio’s fourth album.
Maybe you don’t yet have a personal relationship with the 10-tracker, which came out early last month on Satanik Royalty Records. Well, despite the what-have-you-done-for-me-lately-and-by-lately-I-mean-in-the-last-seven-minutes nature of digesting modern records in the digital age, it’s not at all too late to engage with Enveletration, and the band’s video for “Alia” below reminds that just because something is already out and maybe on your shelf doesn’t mean it needs to live there untouched forever. Especially for an act not overly likely to tour all over the place for months at a time, a video like this can do a lot of work to support the album, which if it needs to be said is a cause most definitely worth supporting.
“Alia” isn’t the first clip Sandrider have put out from Enveletration, and I sincerely hope it’s not the last. If they want to go ahead and do videos for the likes of “Weasel” or “Tourniquet,” “Circles,” “Ixian” or the finale “Grouper” from the record in similar band-in-a-box fashion for the rest of this year, I’m here for it. Monumentum can be difficult for a group not constantly bombarding social media with ‘content’ — sometimes vacuous, sometimes not — or hitting the road from one end of the country to the other let alone beyond its borders. Not a minor investment either in time or money, videos like this can do a lot of work in spreading the word about a release. Maybe someone sees this clip shared somewhere. Maybe someone sees the next one. And so forth. It’s not quite going door-to-door to riffhead houses nationwide, but it ain’t nothing either. Nothing is what most bands do after they put out a killer record.
And in addition to seemingly being the source of the photo that went with Jon Weisnewski‘s recent Obelisk Questionnaire — I’ll admit I was curious — and the song having previously served as the lead single, the video is well shot and well edited to emphasize the sense of movement in the track, which also makes it a fitting representation of Enveletration more generally. And as to why “Alia” and not one of the other tracks, well, it’s the first song, and it’s also the longest by almost two minutes. So maybe they’re trying to make as substantial an impression as possible. “Alia” is a worthy analog in that, too.
Of course, I don’t know anything (pretty much ever), so keep in mind that this might in fact be their last word on Enveletration, I just hope it’s not because I’d like the excuse to keep proselytizing about how killer it is and, even as they pay homage to defunct venues, god damn Sandrider are fun.
Either way, enjoy:
Sandrider, “Alia” official video
Seattle loud rock trio SANDRIDER today presents their latest video for “Alia.” Now playing, the track comes by way of their latest full-length, Enveletration, out now on Satanik Royalty Records. Video directed and edited by Sean Donavan. Shot by Michael Cooper. Produced by Satanik Royalty Records.
Adds the band, “We shot this video in the show space of Bar House which unfortunately no longer hosts shows. It’s a huge bummer to lose that space. If anything, the video can be an addendum to the Bar House live show tombstone. Pour one out!”
Enveletration is out now on Satanik Royalty Records on vinyl and digital formats. Find ordering options at THIS LOCATION: https://sandrider.bandcamp.com/album/enveletration
Sandrider, “Enveletration” official video
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Tags: Enveletration, Sandrider, Sandrider Enveletration, Satanik Royalty Records, Seattle, Washington
