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Lord Loud Post “Tune In” Video

Posted in Bootleg Theater on December 8th, 2016 by JJ Koczan

lord-loud-photo-by-jon-shoer

I guess when you live in L.A. it might be easier to put together a professional-looking music video than when you’re, say, anywhere else on the planet. Heavy noise duo Lord Loud take full advantage of that ability with their new clip from “Tune In,” breaking out Atari aesthetics and some old tube televisions to get their point across while raging out through the shortest song on their 2015 In EP, released on tape via New Mexico’s King Volume Records as one of three offerings in an all-cassette boxed set that has me very seriously contemplating a $19 purchase. Because it looks frickin’ awesome and any label keen enough to snag these dudes earns a certain amount of immediate trust on my part. If you’re wondering, the other two bands in the set are doomers Lord Mountain, from Santa Rosa, California, and Brooklyn instru-sludgers Dead Things.

As regards Lord Loud, and as regards “Tune In,” it’s rife with no-nonsense Stoogesery that, on the In EP, complements the broader-ranging tripout of “Living Mystery” with a sense of edge that carries through the material surrounding. That is to say, while it’s only under two minutes long and follows the somewhat-similarly-minded handclap-laden garage-ism of “Searching for the Thief,” the effect “Tune In” has as the centerpiece lasts into “No Regard” and the two longer cuts that end In, “Living Mystery” and the subsequent “Silent Spoken.” Since this is my first time hearing the band or the EP, it makes for a cool way to be introduced, though if you’re like me and haven’t fully dug into the release yet — or bought that tape! — you should be aware that, while righteous, it doesn’t necessarily represent the entirety of the thing, despite the thing being a relatively quick 20 minutes long.

If your thing is name-your-price downloads — and at this point I find it hard to imagine it isn’t, because that’s the world we live in — in addition to the tape boxed set, Lord Loud have In generously available as one via their Bandcamp.

You’ll find that link at the bottom of this post and the video for “Tune In” below, which I hope you enjoy:

Lord Loud, “Tune In” official video

“Tune In” song written and performed by Lord Loud
Single off their “In” EP out on King Volume Records!

Chris Allison – Guitar/Vocals
Michael Feld – Drums/Vocals
Produced and mastered by Geoff Halliday

Tape, Full Digital EP, and single track available for purchase at http://lordloudmusic.bandcamp.com

Lord Loud on Thee Facebooks

Lord Loud on Bandcamp

King Volume Records webstore

King Volume Records on Bandcamp

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