The Lunar Effect to Release Fortune’s Always Hiding Oct. 24; Video Posted
I suppose I’m speaking more to those who haven’t caught on to The Lunar Effect as yet — and if that’s you, don’t feel bad; I only got on board with last year’s Sounds of Green and Blue (review here); there’s no judging or gatekeeping going on, and if there was, I’m nobody to keep any gate. But, with that said, if you haven’t heard The Lunar Effect yet, consider not letting the new single “Feed the Hand,” for which they’ve put out a new video that features what would seem to be a different band playing the song while saying nothing about it — I think maybe because British humour, and on that level, they’re not wrong — but the song manages to soar in four minutes’ time and that’s pretty emblematic of who The Lunar Effect are in terms of the effectiveness of their craft.
They’ve been kicking around the London underground for eight years now, and they’re already confirmed for Masters of the Riff next March at Oslo Hackney. Look out for more confirmations as we get closer to and through the Oct. 24 release for their new album, Fortune’s Always Hiding, for which the new single acts as herald.
The PR wire brought art, info, the video for “Feed the Hand,” and more:
Dragging classic rock through a psychedelic haze and leaving it bleeding in the present – The Lunar Effect’s most ambitious work to date out in October via Svart Records
New single “Feed the Hand” out today with a video
24.10.2025 The Lunar Effect: Fortune’s Always Hiding (LP/CD Pre-Order): https://www.svartrecords.com/en/product/the-lunar-effect-fortunes-always-hiding/13587
The Lunar Effect were formed in London in 2017 by brothers Jon and Dan Jefford and later completed by vocalist Josh Neuwford, bassist Brett Halsey, and eventually second guitarist Mark Fuller. Since their arrival on the scene, they’ve carved out a reputation for crafting music that feels both familiar and original – a modern echo of grunge-soaked ’70s rock, fuzzed-out blues, and melancholic British soul.
Following the underground success of 2019’s Calm Before the Calm, the band signed with Svart Records and released the critically praised sophomore album Sounds of Green & Blue in 2024. After touring the album across the UK and Europe, they set their sights on album three, their most ambitious work to date. Fortune’s Always Hiding lands in October 2025; a brooding journey through loss, memory, and the weight of time. It marks a new era for the band – deeper, stranger, and more soul-baring than ever.
The first taste from the upcoming album was released today. “Feed the Hand sets the tone for what’s to come, uncomfortable, deliberate, and heavy with implication. It reaches back with one hand, grabbing a handful of early 90’s alternative nostalgia to bring a high energy groove. With the other, it drags the listener through an unravelling; guidance twisted into obedience, time eroding memory from a feeling to a realisation. There’s weight here, but it’s not theatrical. It’s cathartic and satisfyingly powerful. A quiet reckoning fed by the band’s influences, serving up a whole new dish to the table.” the band comments on the new single. Watch the video for Feed the Hand HERE
They don’t imitate the past, they channel its spirit through a warped, modern lens. From thunderous grooves and fuzz-soaked guitar riffs to intimate, fractured vocals, The Lunar Effect channel the unease of the modern world with a sound that refuses to sit still.
2026 promises more touring, more evolution, and no interest in standing still. For a band that’s never fit neatly into any box, The Lunar Effect continue building their own universe — one hypnotic, heavy track at a time.
Fortune’s Always Hiding is available on Svart exclusive Cream/Red/Orange marble vinyl, limited Transparent Green vinyl, Black vinyl, CD, and digital platforms on October 24th, 2025.
Tracklisting:
1. Feed the Hand
2. Watchful Eye
3. Five and Two
4. My Blue Veins
5. Stay With Me
6. Settle Down
7. I Disappear
8. A New Moon Rises
9. Scotoma
10. Nailed to the Sky
11. Tomorrow Comes Too Soon (Bonus Track)
The Lunar Effect: Feed The Hand (Digital): https://orcd.co/feedthehand
http://www.thelunareffect.co.uk/
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https://thelunareffect.bandcamp.com/
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https://www.svartrecords.com/
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