My Dying Bride Post “To Outlive the Gods” Video
The new clip for ‘To Outlive the Gods’ is the third song-based video to come from My Dying Bride‘s newly-issued The Ghost of Orion (review here) — their first for Nuclear Blast after spending nearly 30 years as a flagship act for Peaceville — arriving as it does behind a lyric video for “Tired of Tears” (posted here) and the mud-covered clip for album opener “Your Broken Shore” (posted here). That seems like plenty in and of itself, but there have been a host of other videos as well that would seem to be culled from an interview with band founders Aaron Stainthorpe (vocals) and Andrew Craighan (guitar) talking about various aspects of making the record, constructing the band, and so on. As these have basically arrived piecemeal, one question at a time — because attention spans — it’s safe to say that both band and label are laying it on fairly thick when it comes to promotion.
Reasonably so. The Ghost of Orion earns it, both in emotional weight and in the quality of its songwriting and of course in the masterful poise with which My Dying Bride present their particular take on doom, once groundbreaking and still affecting. With much of its material based around the horror of Stainthorpe‘s then-five-year-old daughter being diagnosed with cancer, it’s the kind of work you’d have to be a sociopath not to feel on some level, but melodically and in terms of its brutal moments, the band don’t lose sight of songcraft either, as tracks like “To Outlive the Gods” showcase well. If “Your Broken Shore” told the audience there were gonna be death growls on the record and “Tired of Tears” was a gut-wrencher of a single, then “To Outlive the Gods” is the string-laced flowing melodic side of The Ghost of Orion coming to bear. Still based around a memorable chorus, the song unfolds across eight minutes or so of My Dying Bride‘s signature melancholy.
My only question at this point is when they’re going to hit the road, where, and for how long.
Guess we’ll see.
You can check out the video below — it’s got acting! — followed by more from the PR wire.
Enjoy:
My Dying Bride, “To Outlive the Gods” official video
Doom legends MY DYING BRIDE unleashed their new album The Ghost Of Orion last week and today the band are releasing the official video for ‘To Outlive The Gods’. Directed by Hal Sinden, the video features frontman Aaron Stainthorpe and tells the tale of a doomed love story.
Aaron commented on the track: “When passion is so strong and so driven, even the Gods will be put to shame.”
Order The Ghost Of Orion on CD, black 2LP Gatefold, white 2LP Gatefold, red 2LP Gatefold and picture disc 2LP Gatefold here: nblast.de/TheGhostOfOrion
My Dying Bride’s three decades of misery almost came to an end several years ago. Following 2015’s universally lauded Feel the Misery album, vocalist Aaron Stainthorpe’s daughter, just five years old at the time, was diagnosed with cancer. Shocked and heartbroken, Stainthorpe put all band activities on hold while he, his immediate family, and My Dying Bride put their collective energies into eradicating what Stainthorpe called, “the cruellest of God’s bitter and loveless creations.” The high hurdles, however, didn’t stop with cancer. In 2018, returning original member and guitarist Calvin Robertshaw texted his departure, effective immediately. No reason was given or explanation provided to anyone.
Then, just as My Dying Bride had regrouped after positive news that his daughter was effectively cancer free, returning drummer Shaun Taylor-Steels departed right before the band were slated to enter Mark Mynett’s studio, Mynetaur Productions. Down two members but feeling right as rain, My Dying Bride moved on, mastered the doldrums, recording magnificent new album, The Ghost of Orion, to the joyful tears of fans across the globe, in the process.
My Dying Bride on Thee Facebooks
My Dying Bride at Nuclear Blast website
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Tags: My Dying Bride, My Dying Bride The Ghost of Orion, Nuclear Blast Records, The Ghost of Orion, UK, West Yorkshire
