As threatened when My Dying Bride released the song as a digital single and announced the March 6 landing of their first album in five years, The Ghost of Orion, there’s now an accompanying video for “Your Broken Shore.” The big difference here, of course, is that it means those without a Spotify account — I actually re-signed up for one (had one, but seem to have lost it somewhere along the way) just for the song — or who don’t feel like shelling out the 99 cents for Apple Music or Amazon or whoever can hear the track, but the video is well-produced and directed as well, so it’s not like it’s a hardship to watch. I kind of like the dueling Aaron Stainthorpes, one lurking in black water or dressed in a monk’s robes screaming at the sky and the other brooding melancholically with a furrowed brow at the microphone, and the rest of the band appear in front of a wall of Marshall stacks that I imagine are just kind of around in founding guitarist Andrew Craighan‘s living room. “Oh that? That’s just my 35th guitar cab. More tea?” and so on. A splendid afternoon had by all.

So if the song was already out there to some extent, why am I posting the video? Well, the democratization of the track and the atmosphere inherent to a visual representation aside — though either of those would be reason enough, or just the fact that it’s My Dying Bride and I felt like it — it reinforces two key points about The Ghost of Orion I put forth when the release date was announced. First, I think the record’s going to be really good. I haven’t heard it yet (tear), so I’m only going on “Your Broken Shore” and my own anticipation, but it’s been half a decade and the band have now signed to Nuclear Blast, so they’ve got a whole new reason to bring their top-level game to the proceedings. Second point, the label’s going to really give this album a push. It’s kind of a risk because while My Dying Bride are legends in doom and hugely influential, I don’t think they’ve ever been a break-the-bank commercial band with mass appeal, but just from the fact that they’ve spaced out the track and video releases over two separate announcements means Nuclear Blast are looking to build momentum going into the arrival of The Ghost of Orion, and with preorders up now, I’d only expect that to continue.

That is to say, more to come.

Enjoy “Your Broken Shore”:

My Dying Bride, “Your Broken Shore” official video

After returning with a giant strike and announcing their new album, the British doom death legend underlines its words with stunning pictures: MY DYING BRIDE release the video for”Your Broken Shore” today, taken from the upcoming album “The Ghost Of Orion” which will be out on 6th March.

The new record of MY DYING BRIDE is the product of a vibrantly creative band that is more than willing to build on their successes in the past. Singer Aaron Stainthorpe about “Your Broken Shore”:

“The first song from MY DYING BRIDE for five years comes laced with passion, power and their unyielding desire to create the most thoughtful and heavy music possible.

‘Your Broken Shore’ is recognizably theirs despite an evolution spanning 30 years, it’s new and fresh but with unmistakable provenance and production surpassing anything they have previously released.

This track represents just a taster of things to come as the new LP “The Ghost of Orion” is upon the horizon containing seven further compositions of deliciously crushing gothic doom/death metal.”

Pre-order “The Ghost Of Orion” here:
https://nblast.de/TheGhostOfOrion

My Dying Bride website

My Dying Bride on Thee Facebooks

My Dying Bride at Nuclear Blast website

Nuclear Blast on Thee Facebooks

Tags: My Dying Bride, My Dying Bride The Ghost of Orion, Nuclear Blast Records, The Ghost of Orion, UK, West Yorkshire

This entry was posted on Tuesday, January 14th, 2020 at 6:26 am and is filed under Bootleg Theater. You can follow any responses to this entry through the RSS 2.0 feed.