VUG Premiere “Prophecy” from Self-Titled Debut out April 13

VUG

Berlin-based rock classicists VUG will make their self-titled debut via Noisolution April 13. The band — who take their name from the second cut on Atomic Rooster‘s Death Walks Behind You — haven been in operation for the better part of three years and bask in the kind of modernized boogie one finds in the likes of Heat or even some of Samsara Blues Experiment’s more straightforward moments, though the sway of centerpiece “Awaken” is all early-Witchraft-via-Hendrix, guitarist Felix Scholl easily donning the cadence of the latter where earlier on in the record, on, say, the 7:07 opener and longest track (immediate points) “Lose,” his style took on a gruffer blues affect as he, guitarist Max Raine, bassist Philip Hennermann and drummer Nick DiSalvo (also guitar/vocals in Elder), careen through Graveyard-esque melancholy and energy swells, very much led by the two guitars.

This is the central methodology behind VUG‘s VUG: to craft spirited, energetic, dynamic and flowing heavy blues boogie. Rich in tone but not quite vintage in production, songs like “Garden” and the closing “VUG” offer rhythmic sway while keeping a proto-metallic feel to the riffing — the latter also has background singers, so there’s that — and the stomping forward push that emerges from the quiet opening of “Poseidon” isn’t to be discounted. Could very well be a burgeoning sense of stylistic range, but VUG do wellvug vug to make the sound their own, Hennermann and DiSalvo holding together turns from NWOBHM-style strut in “Poseidon” to more open heavy rock groove to a quiet cymbal wash finish. The penultimate, three-minute, not-a-cover “White Room” is something of a curio, tapping into Stubb-style nod and smashing it head-on into dual-guitar gallop and wah-covered swirl by the time the shortest cut crashes to its end.

Compare that to the patient fluidity of “Lose” or “Prophecy,” which also just barely tops seven minutes, and a genuine sense of dynamics and creative range begins to emerge, though of course when it comes to “Prophecy,” the track is something of a summary of the self-titled’s multiple sides in itself, between the deft turns in tempo and rhythm, build toward an apex and multifaceted thrust. On the first couple listens, it can seem like VUG simply have two different methods of working — one for longer songs, one for shorter — but digging deeper reveals variety between “Awaken” and the mellower linearity of “Garden,” between the motor-readiness of “Poseidon” and the jazzy intricacy of the quiet stretches in “VUG.” Thus the 34 minutes of VUG are executed with deceptive nuance, but whether one wants to dissect or bop along, the record seems to welcome whatever level of engagement its audience might want to bring to it. That is, it works either way you want to go.

They’re not genreless, but their pursuits are clearly geared toward individuality, and in company with the more familiar aspects of their blues rock, the instrumental nuance they bring to the table speaks of future progression and overarching potential as songwriters. Where they’ll end up? Hell if I know, but their debut is striking in its clarity of mission and cohesive, vibrant execution. I’d ask nothing more of it than it delivers.

With my thanks to Noisolution and VUG, I’ve been given permission to host the premiere of “Prophecy” for your streaming pleasure. You’ll find it on the player below, followed by more info from the PR wire.

Please enjoy:

Gathering in Neukölln, Berlin in 2015, VUG quickly developed a heavy yet melodic rock sound that would feel just as at home in the Scandinavian rock capital of Gothenburg. Formed by longtime friends Max Raine (guitar), Philip Hennermann (bass) and Felix Scholl (guitar, vocals) and eventually finalized by Nick DiSalvo (drums) the band already had a diverse history of DIY punk, stoner rock and doom in the members’ collective past. However, the goal here was always simple and timeless: making loud music, having a good time and not giving a shit about labels.

In the last weeks of 2016 VUG entered Mesanic Music studio in Kreuzberg to record their eponymous debut album. Tracking entirely live in two days in winter, the band finished a record that sounded raw and energetic, a snapshot of a live show. The self-titled record was mixed by Max Körich in Berlin and mastered by Carl Saff in Chicago.

VUG will be released on vinyl, CD and digitally by Noisolution on April 13th, 2018.

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