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Bright Curse Post “Lady Freedom” Video

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“Lady Freedom” is the leadoff track from London trio Bright Curse‘s 2016 HeviSike Records debut album, Before the Shore (review here). It was premiered here just before the record cam out in May, and even these months later its chorus still resonates with the driving heavy rock that became the central feature of the record as a whole, the band taking a more terrestrial approach following their 2013 self-titled EP (review here). It took me a while to get my head around that change — sometimes one sets up these expectations for where a given outfit might go — but once I did, it was easy to appreciate the straightforward songwriting they had on offer. Dudes weren’t asking for much; they just wanted to rock out and have a good time.

The vibe of their new video for “Lady Freedom” seems pretty similar. Directed by James Cox, it goes room-by-room through frontman Romain Daut‘s flat — they rock in the kitchen, living room, bedroom, and so on — as a rehearsal for a gig, pack everything up and head out. Along the way, sure enough, are some ladies on motorcycles who it seems pretty safe to assume are pretty free, at least for the afternoon of filming. The clip winds up at The Black Heart in Camden Town — on a personal note, it was a joy to recognize the upstairs space before getting confirmation from the PR wire info below that’s where it was filmed — where Bright Curse get booed off the stage only to have the same ladies step up and kick ass in their place as the song comes to an end.

What’s the lesson? Uh, ladies kick ass? Thought it was kind of a given, but nothing wrong with a bit of reinforcement for the idea, I guess.

Bright Curse are set to play Hellfest next year — nice work, gentlemen — and will have more touring besides, so don’t expect it to be too long before we hear from them again. In the meantime, enjoy the video, followed by copious background from Daut via the PR wire.

Dig:

Bright Curse, “Lady Freedom” official video

London power trio Bright Curse, who are set to play France’s Hellfest in 2017 headlined by rock superstars Deep Purple and Aerosmith, are currently celebrating a successful year; 2016 has seen their debut full-length released to critical acclaim and a relentless touring schedule has allowed them to perform for audiences in the UK and Europe. To top it off, the band has just unveiled a video for album-opener ‘Lady Freedom’.

Regarding the video’s biker theme, guitarist and singer Romain Daut explains “I started riding and following the custom motorcycle scene a couple of years ago and discovered some of the best people in the world; some of the most badass women – and that’s what I wanted in this short film; amazing ladies saving our asses! With the help of Kingdom of Kicks in Hackney and Our Black Heart in Camden, we found those girls!”

Discussing the track Daut states “Lady Freedom was one of the first songs I wrote for the album, a song about how we should respect the opposite sex, how we should embrace the fact that men would not exist without women, how we owe them our freedom…”

“We shot everything in London. It took us three days,” explains the frontman. “That was the first time Bright Curse had to act! You’ll probably notice that it was easier for some of us than others… The video was directed by James Cox without whom nothing would have been possible; the most talented director we know, he made everything so easy and smooth!”

“It was a lot of fun and I think we have a taste for it now, freezing our balls early morning, drink nothing but coffee all day, having the neighbours ringing our bell in the afternoon because they ‘would like us to find an other place to do that’ and telling them they’ll have to live with it… I mean, I’ll play music in my fucking kitchen if I want to, right?!”

Bright Curse on Thee Facebooks

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Bright Curse website

HeviSike Records website

HeviSike Records on Thee Facebooks

HeviSike Records website

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