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STB Records and Ripple Music Announce Vinyl/Digital Partnership

Exciting and interesting news out of the Ripple Music and STB Records camps in that the two imprints have announced they’ll partner up. STB, which to date has specialized in high-quality limited runs of vinyl, will continue to do so, but they’ll team with Ripple on digital distribution for those albums. Doubtless this will bleed over into how records are promoted as well, the labels both having garnered much loyalty over the last couple years in the American heavy underground.

What remains to be seen is how deep the collaboration will go and if maybe this is just the beginning of further efforts bridging Ripple and STB. Though STB‘s vinyl rules — their latest is the self-titled Ancient Warlocks — they’ve never put anything out on CD, whereas Ripple can be relied on for a quality jewel case for most of what they’ve put out, up to and including their own latest release, Volume IV‘s debut, Long in the Tooth (review/stream here). A logical next step beyond having Ripple do the digital distro is to partner up to bring STB stuff to Ripple CDs at least in some limited number, but I guess I’m getting ahead of where the deal currently stands between the two imprints. And maybe I’m just the last person on the planet who gives a crap about a sturdy jewel-case compact disc.

Be that as it may, STB announced the alliance thusly:

Attention!

Exciting announcement.. STB Records and Ripple Music have joined forces!!.. The best part is nothing changes. Just two awesome DIY labels working together to make the best releases even better. Now STB Records releases will all be available on all digital formats via Ripple Music. STB brings the vinyl as always, and now Ripple Music takes it to the next level and get its for you all on digital format..

Really excited to see what the future brings with this union..

DIY!! Music Lovers for Music Lovers

https://www.facebook.com/pages/STB-Records/471228012921184
https://www.facebook.com/pages/Ripple-Music/369610860064

Ancient Warlocks, Ancient Warlocks (2014)

Volume IV, Long in the Tooth (2014)

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