Pet the Preacher Premiere “Let Your Dragon Fly” Video

Following their 2013 double-EP, Papa Zen and Meet the Creature, and 2012’s The Banjo full-length debut, Danish heavy rock trio Pet the Preacher will release their second album, The Cave and the Sunlight in 2014, getting dirty in a mound of distortion-fueled riffs and grooves bordering on morbidly obese. Their past releases, save for Meet the Creature when it was initially released in 2011, came out on Bilocation Records, and in the new video for the song “Let Your Dragon Fly,” Pet the Preacher continue to root into well-tempered stoner rock burl, not giving up a catchy hook in favor of a burly sound, but striking a balance that seems to make the most of both.

Where they end up sonically is in a similar next-gen stoner heavy mindset not unlike that of UK troublemakers Steak, though obviously the dynamic is different in Pet the Preacher with Christian Hede Madsen handling both vocals and guitar. Joined in the band by bassist/backing vocalist Torben Wæver Pedersen and drummer Christian Von Larsen, Madsen shows a push toward even weightier fare near the end of “Let Your Dragon Fly” — it’s a dragon as opposed to a freak flag, one assumes — and the production of former Hatesphere vocalist Jacob Bredahl only brings that more forward. The video, which is their first and which Madsen also helmed, follows suit with a strikingly dark thematic and gritty look.

It’s a DIY job, as the guitarist explains below, but comes out with a professional look all the same. em>The Cave and the Sunlight was recorded live and will be out next year. Enjoy “Let Your Dragon Fly” below:

Pet the Preacher, “Let Your Dragon Fly” official video

Christian Hede Madsen on “Let Your Dragon Fly”

The film is a tribute to old, avant garde films. The black/white shots, the blurred images and classic symbolism are inspired by the likes of Man Ray and Bunuel. I shot the film on an iPhone, and then asked a good friend and my uncle to shoot something for the project as well. Everything is shot on either phones or small, cheap cameras. Editing was done on an iPad.

My main goal with the music-video, was making something that felt real. Something that had layers, and didn’t just please the viewers, but challenged them a little bit. That is how we make our music in Pet The Preacher, and how our new album, The Cave & The Sunlight, is; an ideal of making something that matters. We are a rock ‘n’ roll trio, no doubt, but I am not ashamed to say that we aim for art.

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