The sound that Swedish heavy rockers The Graviators showcase on their impending third album, Motherload, is a melting pot of doomed influences. Their second outing under the banner of Napalm Records behind 2012’s Evil Deeds sophomore outing, Motherload arrives as advertised: It’s a bit of everything. Listen hard across its formidable span and you’re just as likely to hear shades of Electric Wizard as Kadavar, of Graveyard as Cathedral as Pentagram, but always at the core there remains a firm current of Black Sabbath, and from that the band does not waver. They’ve worked quickly since getting their start half a decade ago, but prior to, guitarist Martin Fairbanks did a stint in Kaptain Sun predecessors Clandestine, and he and vocalist Niklas Sjöberg are also currently members of NYMF, whose split 7″ with Dozer marked that band’s recorded return in 2013.

Even so, you can drop as many names as you want and it does little to convey the fluidity of The Graviators‘ doom ‘n’ roll. The four-piece of Fairbanks, Sjöberg , bassist Johan Holm and drummer Henrik Bergman are no less at home in a boogie rock shuffle as a nod-ready doom riff, and as the force tying it together and laying down the hook in a song like “Narrow Minded Bastards,” the charismatic Sjöberg excels in classic frontman form, ready with a “yeah” at the end of each verse to carry the listener along with the groove. Their video for “Narrow Minded Bastards” is relatively simple in concept — band, rocking, in a room — but interestingly shot and actively cut so there’s no drag and it does well to convey the swagger inherent in the track. Of course, Motherload has much more to offer than just that, or presumably they’d have called it something else, but as a first impression, “Narrow Minded Bastards” hits all its marks easily and should have no problem digging into the consciousness of the willing.

Today I have the pleasure of hosting the premiere for the “Narrow Minded Bastards” video. Please find it below, and enjoy:

The Graviators, “Narrow Minded Bastards” official video

The Graviators are set to release Motherload on April 8 in North America. Other dates and more info:

Sweden´s Doom / Stoner Metal Band THE GRAVIATORS will release their highly anticipated third album Motherload in on April 8th in North America (international release dates are below). Motherload will be made available as a limited Digipak Edition and 2 LP Gatefold Vinyl Edition!