What’s going to happen between now and when Electric Wizard‘s new album comes out before the end of the year is that information is going to continue to piecemeal out. Before, it was the fact that it’s coming out on Spinefarm. Today it’s the album title and the artwork. Soon will be the official release date and tracklisting. Then you get into stuff like track premieres — which will go to namebrand places like your NPRs, your Pitchforks or whoever — and then an album stream before the release. If there’s stuff like a lyric video, that will be worked in there too, but it depends on the label and the band, when the tour dates are, etc.
Maybe I should be a publicist. Either way, what it goes to show is that the anticipation is high enough for Electric Wizard‘s new album, Time to Die, that every bit of info is considered precious and worth the focus of its own press release. I can’t argue with the approach. Impatient as I might be in the give-it-to-me-now sense, it’s the smarter play to build the buzz leading up to whenever the record actually hits. And sometimes waiting is fun anyway.
From the PR wire:
ELECTRIC WIZARD UNVEIL TIME TO DIE AS TITLE OF FORTHCOMING STUDIO ALBUM
OFFICIAL ARTWORK REVEALED
Electric Wizard have announced Time to Die as the title of their forthcoming studio album. Time to Die is the eighth full-length offering from the masters of aural punishment and is testament to the fact that Electric Wizard continue to be the most uncompromisingly heavy, genuinely twisted and evil band in the world.
This will be the band’s first album release since signing a worldwide deal with Spinefarm Records.
Says Electric Wizard founding member, Jus Oborn:
“All of our albums in the past have had a theme — revenge, drugs, black magick — and the theme of this one is death. Of course, death to us really means rebirth, so this album is a manifestation of a very primal occult belief in the final sacrifice. We have gone full circle — it was inevitable, but we had to do it. We had to kill the band so we could be reborn. It was the only way to ensure we could come back even stronger.”
The artwork, once again created by Oborn, is an extension of that theme; this is further solidified by the LP gatefold image, which will be revealed soon.
Electric Wizard, having just played Hellfest in France, have the following festival appearances lined up for 2014, with more shows to be added:
July 3 Roskilde, Denmark Roskilde Festival (Arena Stage)
July 4 Knebworth Park, UK Sonisphere (Stage headline)
August 16 London, UK Jabberwocky (The Excel Centre)
September 12 Valada, Portugal Reverence Valada (headline w/Hawkwind)
October 10 – 12 Antwerp, Belgium Desert Fest