Swedish heavy rockers Blues Pills enter into the cycle for their forthcoming second album, Lady in Gold, at the forward position of a next phase in Europe’s classic heavy blues movement. The multinational four-piece made a self-titled debut (review here) in 2014 and since then have become a significant influence internationally — one can hear their impact in the US almost as much as the EU — and while that puts no small amount of pressure on the impending follow-up, which will be out on Nuclear Blast, there’s been nothing thus far into their career to make one doubt Blues Pills are up to the task before them. Instead, the potential they showed on Blues Pills seems to be looking for payoff in the full-sounding, blues-fueled “Lady in Gold,” for which a new video has just been released.

The clip itself brings frontwoman Elin Larsson to the fore, as does the mix of the song, and she proves more than able to carry the track with guitarist Dorian Sorriaux, bassist Zack Anderson and drummer André Kvarnström supporting. Hard to get a read on a full record from one four-minute song, obviously, but if “Lady in Gold” is representative at all of the album that bears its name, one might expect to find Blues Pills working in a more modern context à la their labelmates and upcoming tour partners in Kadavar (as well as Witchcraft and Graveyard, for that matter, both also labelmates) and pushing back on ’70s traditionalism with a fullness of production. Again, whether or not that pans out for the whole outing remains to be seen/heard — I haven’t gotten the record yet — but it’s something to maybe keep in mind as you check out the video.

You’ll find that below, followed by more info from the PR wire.

Enjoy:

Blues Pills, “Lady in Gold” official video

Up and coming multi-national rock act BLUES PILLS released the official music video for the brand new first single and title track of their upcoming second album, Lady In Gold (out August 5). The video was directed by Johan Bååth (AVATARIUM, DREGEN) who is best known for his work with cult director Jonas Åkerlund (THE ROLLING STONES, U2, MADONNA, OZZY OSBOURNE, METALLICA) and shot by well known BACKYARD BABIES drummer Peder Carlsson.

“We shot the video for ‘Lady in Gold’ in Stockholm’s skärgård (what is like an old castle) with the amazing team around Johan Bååth,” commented singer Elin Larsson. “The idea behind the video is to visualize the ‘Lady in Gold’ in all the different ways she can come. She can be that beautiful young woman or a scary old witch. It was a lot of fun and super exciting to jump into these different roles and characters. The whole team did a great job and it was a pleasure to work with all these talented people. Clothes and design was made by Anna Bonnevier and make up and hair by Cecilia Lidén. We all hope you will enjoy the video.”

Furthermore, Lady In Gold is now available for pre-order. The album will be available in various formats:
– CD-DIGI+DVD
– CD-DIGI+PICTURE DISC
– DIGI+DVD
– Vinyl (black, gold, clear, bone, hot pink)
– Vinyl Nuclear Blast Mailorder only (orange, yellow, lilac/neon pink bi-colored, clear+green/orange splatter)

Just as it’s highly successful predecessor, Lady In Gold was once again produced by Don Alsterberg (GRAVEYARD, DIVISION OF LAURA LEE, JOSÉ GONZÁLEZ, JERRY WILLIAMS). The cover art for Lady In Gold was created by Marijke Koger-Dunham (THE BEATLES, CREAM).

Lady in Gold preorder at Nuclear Blast

Blues Pills on Thee Facebooks

Blues Pills on Twitter

Blues Pills website

Tags: Blues Pills, Blues Pills Lady in Gold, Lady in Gold, Nuclear Blast Records, Stockholm, Sweden

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