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The Pinx Premiere “It’s Electric” Video; Electric! EP out Now

the pinx (Photo by Rexway)

The Pinx‘s exclamatory five-track Electric! EP, out now, puts guitarist/vocalist Adam McIntyre (also now of StoneRider) back in the drivers seat as regards production after relinquishing the helm for the band’s 2019 third full-length, Sisters and Brothers. The Atlanta-based four-piece offer five new tracks on the quick-turnaround short release — they also put out a couple holiday singles last December — and whether it’s the opener “Victimless Crime,” the pointedly catchy “Bad Behavior,” the semi-psychedelic centerpiece “Hammer of the Dogs” or the rushing “It’s Electric” or the turn to ’70s Southern fluidity in the double-lead guitar and harmonies of “See You Later,” McIntyre and the band around him comprised of guitarist/vocalist Chance McColl, bassist Charles Wiles and drummer Cayce Buttrey bring efficiency right to the forefront of the work they’re doing. Stylistic turns are quick and unannounced but a pleasure to follow. Pretense is nowhere to be found. The material is well written, well performed, well produced. It sounds like rock and roll to me.

That’s almost a novelty in an age of genre-minded hyper-specialization, but The Pinx comport themselves with a classic methodology while letting the recording itself carry across the energy of the band to which the EP’s title is so clearly alluding. Electric! is the-pinx-electricsomething of a stripping down as compares to Sisters and Brothers, and that’s reportedly the idea, but if you had to pick a time to go to ground, reset, and push yourself to do something kind of new in the studio, well, it’s not like there’s a show to play instead. Not to be glib or anything, but if the cathartic burst of these tracks is productive for McIntyre — also a prolific solo artist — and the group as a whole, then so be it. “See You Later” brings in some of the embellishment of the band’s more Southern rocking work, as noted, but even that is more about drive than pastoralism, and whether it’s a one-off or an entire realignment of purpose, it suits The Pinx well. Electric! is engaging while asking shockingly little of the listener other maybe than that they keep up, and frankly, doing so is what makes the thing fun in the first place.

The EP is out and you can stream the full thing below. “It’s Electric” is the second video collaboration between The Pinx and esteemed psychotropic-oil-duder Lance Gordon of The Mad Alchemy Liquid Lightshow, who gets his hands dirty so you can get your mind dirty. Of course I’m going to tell you to watch the video — colors are pretty and it’s premiering below — but you should know in so doing that Electric! takes on a number of directions, and the push here is just one of them.

You got three and a half minutes for rock and roll? Of course you do.

Enjoy:

The Pinx, “It’s Electric” official video premiere

Adam McIntyre on “It’s Electric”:

“I met Lance of Mad Alchemy when my other band Stonerider opened for Graveyard and Radio Moscow. They had this fellow working lights doing that old-school Fillmore West projection and I just started asking him questions. I liked the idea that the ‘light guy’ wasn’t pushing buttons and faders, but actually putting his hands into this stew of colors and bathing the bands in his magical creations. Lance and I just clicked. I saw the possibilities for connecting with the crowd in a different way, and it took a while and a pandemic, but I found the card he gave me back in 2013 and finally started working with him. It wasn’t live shows, as I’d always expected we’d do, but making videos instead. I gave very little direction to him. He’s playing off of the music, so I’ve already given him the music as my direction. His visual interpretation is his own.”

The Pinx are back with another collaboration with visual artists Mad Alchemy, whose dynamic, psychedelic oil projection backgrounds have graced the stages of Uncle Acid & The Deadbeats, King Gizzard & The Lizard Wizard, Temples, Radio Moscow, Graveyard, Circles Around The Sun and many more. This video showcases a few new editing tricks to bring out the dynamics in the music. Oil Projection by Lance Gordon, Titles and editing by Ryne Freed.

As for the song, it says what it does, does what it says. This is The Pinx in pure, sweaty and electrifying ROCK mode.

Recorded and mixed at Bear Pause by Adam McIntyre
Mastered by JJ Golden at Golden Mastering

The Pinx are:
Adam McIntyre – Lead Vocals & Lead Guitar
Chance McColl – Lead Guitar and Vocals
Charles Wiles – Bass & Backing Vocals
Cayce Buttrey – Drums & Backing Vocals

The Pinx, Electric! (2020)

The Pinx website

The Pinx on Thee Facebooks

The Pinx on Instagram

The Pinx on Bandcamp

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