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Paradise Lost Post “Fall From Grace” Video; Obsidian Preorders Start

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I’m curious how closely the promotional plan from Nuclear Blast for Paradise Lost‘s new album, Obsidian — which is out May 15 — will follow the pattern of the latest record from My Dying Bride that came out earlier this month. There are, of course, additional factors at play now that weren’t at the beginning of the year as they were rolling out the first of that band’s singles — blah blah blah pandemic — but starting with a narrative-style video and the launch of preorders is on point so far, and likewise the choice of a powerful lead single. In this instance, that’s “Fall From Grace,” for which the video is streamable below, followed, as happens, by the preorder link.

Granted it’s cliché as heckdarnshoot to compare these two acts either sonically or in terms of their respective career trajectories, but now that they’re once again labelmates — Paradise Lost signed to Nuclear Blast for their 2017 album, Medusa (review here), following a long stint on Century Media — it’s hard to avoid since at least one assumes it’s the same teams working behind the scenes on promoting them. My emails come from the same parties, anyhow. Paradise Lost are nothing not a proven commodity, as even the reception to their last offering proved, so maybe that’s me being interested in how the industry works these days — if what comes next is a lyric video, it’ll be on target — but as we’ve all learned to one degree or another in the last month-plus, plans can change in ways not previously anticipated. Still, even on a label with the reach of Nuclear BlastObsidian will obviously be a priority.

If the cinematic feel of “Fall From Grace” is anything to go by, that’s how it’s being treated. More to come, I’m sure.

Enjoy:

Paradise Lost, “Fall From Grace” official video

PARADISE LOST RELEASE NEW SINGLE & VIDEO FOR “FALL FROM GRACE” + START PRE-ORDER FOR “OBSIDIAN” (MAY 15TH)

The book has been closed but the story is not over: PARADISE LOST sharpen their pens and add another chapter to their dark, glooming history of death doom and gothic metal. In difficult times, the British legend from Halifax is the drug that numbs the pain , the lover that takes away the sorrows, the story that craves to be told.

“Obsidian”, the new album from PARADISE LOST, will be released on May,15th.

You can order “Obsidian” now in various formats here:
https://nblast.de/ParadiseLostObsidian

Nick Holmes states: “As a global crisis, it goes without saying Covid 19 has affected everyone and everything, including every aspect of the music industry. As a result, our record label Nuclear Blast offered us the chance to postpone the launch of our latest album ‘Obsidian’ to a less volatile time later in the year.

Taking this into consideration, and the fact the live music circuit is currently in lockdown, we think it’s unnecessary to postpone the release as we think our fans wouldn’t want to wait. Music can be enjoyed in practically any environment, so therefore we are going ahead with the same release date 15.5.20, and we sincerely hope our new album helps to lift your spirits, and is a beacon of light in the dark during these uncertain times! Thanks for your continuous support through the years and see you on the road!”

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