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Devil to Pay Post Lyric Video for “37 Trillion” from Forever, Never or Whenever

devil to pay

I’m going to review it properly sometime in the coming weeks, but the new Devil to Pay record? Man, that shit is catchy. The album is called Forever, Never or Whenever, and it’s out Nov. 8 through a longstanding alliance with Ripple Music, collecting 10 tracks of no-nonsense heavy rock and roll. That’s been Devil to Pay‘s stock and trade for the past 15-plus years — their debut, Thirty Pieces of Silver, was released in 2004; Forever, Never or Whenever is their sixth long-player — and they’ve only grown better at it with time. They’ve never been overly fancy in terms of production or presentation, but the tradition they serve is one of putting songwriting at the forefront, and they’re better at it than most who would dare to try.

“37 Trillion,” which appears on the second half of the new outing, takes a decidedly more political bent, and fairly enough so. Their home state of Indiana is considered a right-wing stronghold in terms of its voting history. Donald Trump won with 56.47 percent of the vote, and the governor and supermajorities of both legislative houses are Republicans, so yes, one would say they’re decidedly “en rouge.” In the current sociopolitical moment, an important one, it’s hard for one who, say, isn’t insane, to look around and wonder how we got here, how people we might otherwise respect or love could be so taken in, and how fragile American democracy truly is and whose interests it’s intended to serve when we’ve been told by our leaders for so many years the state of our union is strong and are still told that on the regular.

One could go on on the subject — and people do, as the entirety of the internet/social media sphere readily demonstrates — but I won’t. Take Devil to Pay‘s reminder that we’re, on average, 37 trillion cells however you will, and enjoy the track on whichever level you choose. If you’re apolitical — what’s your secret? — or you disagree where where they seem to be coming from, well, hooks are hooks and Devil to Pay‘s got a million of ’em, so dig in anyhow and maybe that self-victimization go for a minute or two.

Ah hell there I go again.

Enjoy:

Devil to Pay, “37 Trillion” official lyric video

DEVIL TO PAY – “37 Trillion” Lyric Video. from the album “Forever, Never or Whenever” (11/8/19 via Ripple Music) filmed live at the Green Lantern, Lexington, KY 07/27/19. Edited by S Janiak. Motion Graphics by Ron Coy.

order “Forever, Never or Whenever” via Ripple Music at https://ripplemusic.bigcartel.com/artist/devil-to-pay

Devil to Pay is:
Steve Janiak – guitars/vocals
Matt Stokes – bass
Chad Prifogle – drums
Rob Hough – guitars

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