My Dying Bride Finish Work on New Album
So the masters are with Nuclear Blast now. That’s great. You figure they’re going to want at least three months of lead-time to promote it, right? Lock down the magazine covers, special features, track reveals, maybe a video, tour announcement if that’s in the offing, etc. All that stuff takes time, and you gotta space it out with preorders to build awareness as part of any self-respecting promotional campaign. Plus this is My Dying Bride‘s first record for Nuclear Blast, so it’s a safe bet they’re going to want to make a splash. It’s an event.
Accordingly, a November release is pushing it. It could happen, but the title details, maybe album art, would have to be out like this week in order to to make that go, because it would need to be early November. By the time the holidays hit, which is always earlier, it seems, the year is done for releases of this scale. There’s always going to be stuff coming out, but something like My Dying Bride‘s label debut on Nuclear Blast? They could take the big risk and do December, but you miss out on best-of lists and not as many people are paying attention, so you probably lose some sales. January, everyone’s broke or in debt. Mid-February is when things start really picking up again, and if that’s when the My Dying Bride record happens, I wouldn’t be surprised.
Seems like a long time from now, but it’s already been four years since 2015’s Feel the Misery (review here), so a little longer won’t kill anybody. Since the band signed with Nuclear Blast in 2017, I’m just glad there’s an update about the record at all, and bonus that the update is, “it’s done.” That’s a good update to get.
So here it is. When I hear about the release date, I’ll let you know:
It is complete! The new album from My Dying Bride! It has taken quite some time to put together but it is now finished and is with Nuclear Blast as I write this. There is no release date as yet but rest assured we will let you know once we find out. This album is a luxurious journey into a realm only MDB know how to create. It has the most lavish production of any of our past offerings and the sound is utterly stunning; aggressive, beautiful and layered with harmonic melancholy like never before. There is beauty here with slender moments of delicate hope enriched with violins and cello and the stunning voice of special guest Lindy-Fay Hella from Wardruna. And there is utter madness and anger with visceral death metal vocals lending a fearful edge to this dramatic opus. You will not be disappointed!! Cheers, Aaron.
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