MaidaVale Premiere “Deadlock” Video from Madness is too Pure

maidavale (Photo by Gianluca La Bruna)

It does not take long for the purity of madness to show itself on the aptly-named second full-length from Swedish heavy rockers MaidaVale. The Stockholm-based outfit issued their debut in 2016’s Tales of the Wicked West (review here), and while classicism of form remains a prevalent element throughout the new nine-track/38-minute offering — sure enough titled Madness is too Pure and set to land via The Sign Records — the band is far, far less indebted to genre, particularly blues rock, which they actively veer away from in both the alternarocking “Walk in Silence” and the electronica-beat-infused later cut “Trance, as well as others.

That in itself is a noteworthy departure, and deeply encouraging as one looks to dig further into the record ahead of its release in March via The Sign Records. In contrast to the later atmospheric spaciousness and underlying thrust of “Späktrom” and the drift of the subsequent six-minuter “Dark Clouds” a subtly powerful opening to Madness is too Pure hits with the immediacy of scorch in “Deadlock,” which stomps out its hook centered around the vocal performance of Mathida Roth, whose already formidable command the last time out only comes more forward as she weaves through the chorus en route to the reinforcement that arrives so soon on the following, exclamatory “Oh Hysteria!”

I have every intention of covering Madness is too Pure more as we get closer to the release on March 23. Also look or MaidaVale to tour France next month to herald the arrival. Like I say, more to come.

Enjoy “Deadlock” in the meantime. It gets a little bit mad at the end:

MaidaVale, “Deadlock” official video premiere

Deadlock by MaidaVale is from the upcoming album “Madness Is Too Pure” that will be released by The Sign Records in 2018

Video by Lisabi Fridell.
Produced / Directed / Editing by: Lisabi Fridell lisabifridell.com
Cinematographer: Nina Fridell

The music on ”Madness Is Too Pure” is deeply rooted in the monotone union between the rhythm section of Johanna Hansson and Linn Johannesson and the hypnotizing vocals of Matilda Roth. Adding Sofia Ströms dazzling guitar playing gives depth to the musical landscape of MaidaVale. ’Madness Is Too Pure’ moves MaidaVale closer to bands such as NEU!, Amon Düül II, Public Image Ltd and Siouxsie and the Banshees.

The album was produced and mixed by Jari Haapalainen who has previously worked with artists such as Ed Harcourt, Camera Obscura, Johnossi, Sahara Hotnights, True Moon and The (International) Noise Conspiracy. The album was recorded during six days in November 2017 at The End Studio outside of Lund, Sweden, engineered by Tommy Tift (Vånna Inget, True Moon).

Live gigs:
10/02 – NORRKÖPING, Sweden – Where´s The Music
14/02 PARIS, France – Le Supersonic
15/02 CLERMONT FERRAND, France – Le Raymond Bar
16/02 BARBERAZ, France – Le Brin de Zinc
19/02 – LYON, France – Hard Rock Café
21/02 BORDEAUX, France – Le Voïd
22/02 MELLES, France – Le Café Boulevard
23/02 LORIENT, France – Le Galion
24/02 ANGERS, France – Le Joker’s Pub

European Tour in May
4/5 – BERLIN, Germany – Desertfest Berlin

Members:
Matilda Roth – Vocals
Johanna Hansson – Drums
Linn Johanesson – Bass
Sofia Ström – Guitar

MaidaVale website

MaidaVale on Thee Facebooks

MaidaVale on Twitter

MaidaVale on Instagram

MadidaVale on Spotify

The Sign Records website

The Sign Records on Thee Facebooks

The Sign Records at Freight Train Distro

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