Bushfire Post Video for “Die Trying”
Apparently if you want to get into a headquarters building for EUMETSAT, it’s all about who you know. Having a killer van like the one from Dumb and Dumber probably helps too — one imagines that helps everything — and it would seem Darmstadt, Germany-based heavy rockers Bushfire have both working in their favor in their new video for “Die Trying.” The clip is the second to be unveiled from their forthcoming third full-length, When Darkness Comes, behind one for “Zombi” posted in August, and where that had kind of a creeper lyric video vibe going, the metaphor of zombies being put to use as a descriptor for our relationship to technology — think dead-eyed people staring at their phones, etc. — “Die Trying” plays up a little bit more of the fun side that Bushfire bring to their personality.
To wit, that Dumb and Dumber van. And if you’re not familiar — I certainly wasn’t — the EUMETSAT stands for “Europäische Organisation für meteorologische Satelliten” and is essentially a network of weather satellites used across the European Union to share meteorological data between member states. There are headquarters throughout the EU, and one
is in Bushfire‘s native Darmstadt, so yeah, they clearly found some way to get in and have a good time in the process, so kudos all around. One assumes they didn’t knock any orbital apparatus out of alignment in the process, and the lighter-hearted spirit of the video does well to represent When Darkness Comes, which, while severe in its title, cover art and in the themes of cuts like the aforementioned “Zombi” and the later “Fallen from Grace,” does have some letup in brooding in this track as well as the fuzz-rolling march of closer “Liberation” amid the moodiness of songs like “Shelter,” “Another Man Down” and “Wild Eyes,” all of which seem to bring together elements from the sonic personae of bands like Borracho, Clutch and Down to follow Bushfire‘s 2013 outing, Heal Thy Self (review here), with their most cohesive sonic vision to-date.
You can check out the burl and the groove of “Die Trying” on the player below, followed by more info about When Darkness Comes, for which Bushfire have a hometown CD release show booked for Oct. 27. Last I heard the record was due in December, but I guess if you can get it while the getting’s good, then yeah, get it while the getting’s good. Maybe vinyl later? I don’t know anything anymore.
Enjoy the video:
Bushfire, “Die Trying” official video
BAND – BUSHFIRE
SONG – DIE TRYING
ALBUM – WHEN DARKNESS COMES (2017)
This video would not have been possible without the following persons and their contributions: EUMETSAT, Phil Harvey, Ry Evill, James Snook, Patrick Boyny, Beate Springer, and Jonas Roem — BUSHFIRE, THANKS YOU ALL!!!
This video was filmed and edited by Schnittsache.
https://www.facebook.com/schnittsache/
