Premiere: Moonbow Throw Down Beardly in “War Bear” Video


It’s a beardly, burly, riffly party Moonbow are throwing in their new video for the title-track of 2017’s War Bear. Filmed over what was no doubt a raucous Memorial Day Weekend at the Southgate House Revival in Newport, Kentucky, it’s a stirring reminder in this day and age of anyone-with-a-cellphone-or-a–DSLR-can-make-a-video what a difference a professional production can make. And professional editing. Mean Beard Productions gives a crisp look at the four-piece in action, with a visual complement to the hook of “War Bear” no less dead-on than the memorable chorus itself, and yeah, there’s someone in there in a bear costume. How could there not be?

Moonbow made their debut on Ripple Music with 2013’s The End of Time (review here), and War Bear, despite its cartoon-tits-laden cover art, is every bit a worthy follow-up, fostering as it does a vibe somewhere between Southern and classic heavy rock in its straightforward structures and general no-nonsense attitude. A guest appearance from John Garcia is welcome on “California King,” but it’s the no-nonsense performance the four-piece itself — comprised of vocalist Matt Bischoff, guitarist David McElfresh (Hank III), bassist Ryan McAllister (ex-Valley of the Sun) and drummer Steve Earle (Hermano) — bring to the Mos Generator-worthy melodicism of “Bloodwash,” the blue-collar push of “Drinkin’ Alone” and the ultra-catchy “Sword in the Storm” that serves as the real highlight. Like the video for its titular cut, War Bear is crisp, professional, clear in its intent and making zero effort to hide the fact that it came to rock and rocking is exactly what it’s going to do.

That doesn’t necessary mean it’s unipolar — the slow-rolling first half of “Death of Giants” has a distinctly different feel from the bass-led start-stop chugging of the later “Toward the Sun” — just that it’s Moonbow‘s craftsmanship brought to the forefront and that, fortunately for the listener but not at all a coincidence, the songwriting holds up well in that starring role. Well, as much as anything can be in a starring role other than Bischoff‘s beard, anyhow. One way or the other, War Bear — which closes out with the title-track — brings forth a collection of traditionalist heavy rock tracks that still manage to find their own place in a style as modern as it is classic. If you ever wanted to know what a band sounds like when they know what they’re doing, Moonbow pretty much have that shit on lockdown.

Enjoy the premiere of “War Bear” below, followed by some comment from Bischoff on the track, the filming and the origin of the title. I’ve also included the full-stream of War Bear from Ripple‘s Bandcamp page at the bottom of the post, because what the hell? One likes to be thorough.

Dig it:

Moonbow, “War Bear” official video premiere

Matt Bischoff on the video:

When we were jamming and writing songs for the new record, we had just been jamming on a riff and when we stopped, Ryan our bass player just says “War Bear” out of nowhere. We all kinda laughed and said hell yeah and we kept messing around with the song. When I got home that night I google searched War Bear for the hell of it and found this amazing story of a Brown Bear called Wojtek who was taken in as a cub by the Polish Army 22nd Artillery. I was inspired and blown away and I wrote the song about it. Check it out online. Awesome story. Crazy how some song ideas transform like this out of nowhere.

We had a blast filming the video with friends and fans at our favorite local venue The Southgate House Revival. Memorial Day cookout, shooting the video and playing a show and filming it all. Special thanks to my Beard sponsor Mean Beard for making it all happen and Jared Barton films for kicking ass at what he does. Also thanks to Todd at Ripple Music for digging our band. Hope you enjoy and give the whole record a listen.

Moonbow is:
Matt Bischoff – Vocals
David McElfresh – Guitars
Ryan McAllister – Bass
Steve Earle – Drums

Moonbow, War Bear (2017)

Moonbow on Thee Facebooks

Moonbow on Instagram

Moonbow on Bandcamp

Ripple Music on Thee Facebooks

Ripple Music on Bandcamp

Ripple Music website

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