Queens of the Stone Age Post Video for “The Way You Used to Do”

queens-of-the-stone-age-Andreas-Neumann

As a people, a collective and a universe constantly in flux, we’re inching closer to the Aug. 25 official release date of Queens of the Stone Age‘s new album, Villains, on Matador Records. The record, which was announced back in June, has carried a sense of production value as a forward-facing theme since the outset — even the announcement was a well-directed and clever video — and with the emphasis on the recording by Mark Ronson (Lady Gaga, Bruno Mars, etc.) plays into that as well. So to it would seem does the new clip for the uptempo leadoff single “The Way You Used to Do.” Nothing quite like being on theme.

I say “it would seem” as regards the new video though because all I’ve seen of the thing is the teaser clip below. Queens of the Stone Age released it exclusively through Apple Music, and while I’m sure it’ll make its way to YouTube in short order if it hasn’t by the time this post is live, the notion of paying to watch a music video in 2017 strikes me as more than its fair share of ridiculous. Most bands can barely give away a video, and while I’ve already reconciled myself to writing about it and subsequently purchasing Villains when it comes out — I used to be cool enough to get promos of their stuff to review; this one’s got me chasing down leaks like I’m the dag-nab Attorney General — you’ll pardon me if I try and hold onto some measure of propriety, at least, you know, until I don’t.

Anyway, I’m sure you’ve all heard the record by now and have your own opinions on it. I’ll have a review up I think next week for it if all pans out the way I’m hoping it does, and then the universe will proceed on its merry way, catchy songs and whatnot.

Here’s the teaser for the video and more info from Matador‘s website:

Queens of the Stone Age, “The Way You Used to Do” teaser

“Dancing and headbanging are truly individualistic expressions of losing oneself fully in appreciation of music—who better to combine these things into a singular vision than someone who’s directed Madonna and Lady Gaga videos–and also happens to have been a member of Bathory?”—Joshua Homme

“The Way You Used To Do,” the recently released first single from Queens Of The Stone Age’s ominously approaching seventh album ‘Villains’, has been realized as a fever dream Satanic dance ritual extravaganza—featuring QOTSA founder and frontman Joshua Homme lighter on his feet and darker in his soul than ever before.

Conceived by Homme, directed by Jonas Akerlund and produced by Serial Pictures, “The Way You Used To Do,” somehow fit its multiple sets, wardrobe changes and intricate dance routines into one day of shooting August 8th in Los Angeles. Considering potential reactions to the sinister shuffle of “The Way We Used To Do” being translated into a panoramic soul-selling dance trip, Homme says “It’s our way of paying tribute to Cab Calloway and the film Hellzapoppin’. I fully realize that may be a little more than some are open to, and that’s perfectly fine with me. There’s the door. If some of the more close-minded are gently pruned, that just leaves more room on the dance floor for the open-minded ones to get loose. That’s been the spirit of Queens Of The Stone Age and the space we’ve worked to create from day one.”

‘Villains’ is co-produced by Mark Ronson and will be released worldwide on August 25th.

Queens of the Stone Age on Thee Facebooks

Matador Records website

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4 Responses to “Queens of the Stone Age Post Video for “The Way You Used to Do””

  1. Blake T says:

    I always preview an album before I spend hard earned cash on it…and I won’t be buying this one…that’s all I’m gonna say…

  2. Aris says:

    Joshua can dance!

  3. Donna says:

    This is as lame as lame goes, looks like a dance commercial that despises Rock and Roll by claiming that if you are not into queers and hip shaking pop you are not as cool as the cool freaks that dance on their own dance floor. G´s WTF

  4. Carol says:

    I’m glad QOTSA are always trying something different. I know a lot of people hate when their favorite bands do things that are unfamiliar, but Queens generally does it in a good way. Each album definitely has it’s own character. They are a smart band and i’m always excited to hear what they have to offer.

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