Rhino Post “Grey” Video; New Album The Law of Purity out Now
Yesterday marked the official release date of the first Rhino album, The Law of Purity. Issued via Argonauta Records, it finds the Italian five-piece — who are not to be confused with the Spanish sludge-crushers who operated for a time under the same name before switching to Horn of the Rhino and ultimately disbanding — marching head-on into the sandy sounds of desert rock accompanied by just a bit of grunge’s thicker dirt-cake.
Listening to “Grey,” for which the band took to their rehearsal space to craft the video you can see below, one hears the still-laid-back push of Kyuss and/or Unida and undertones of more aggressive fare. Following up their 2013 self-titled EP, it’s from this foundation that Rhino seem to be staking their sonic claim.
Fair enough. They had some lineup shifts after the EP came out, as noted below, so The Law of Purity — let’s just assume they’re talking about beer — is a debut in more than one respect, but there’s nothing in what I’ve heard of it might be called flailing. With a fervent rhythmic drive and straightforward port of their influences, they set themselves on a path toward future growth and belt out a couple kickass chorus in the meantime. Nothing wrong with that from where I sit.
And true to the abiding lack of frills, the video for “Grey” is pretty straightforward as well. It’s the band in what seems to be their jam room playing through the song. There’s some other footage spliced in, and various parts are run through effects one way or another — watery here, made to look like a security camera there — but the star of the thing is the song itself, which is probably how it should be for something like this, where, you know, the song stands up.
More background follows the clip below, courtesy of Argonauta.
Please enjoy:
Rhino, “Grey” official video
The official music video for RHINO’s song “Grey”, taken from the studio album “The Law Of Purity” out on February 13th 2017 via Argonauta Records.
Rhino is a combo from Catania, that mixes elements of 70s and 80s hard rock, filtered by a common fascination for 90s desert stoner rock and the sulfurous influence of the Etna volcano.
The band was formed in 2012 by bassist Frank ‘The Door’ and Guitarist ‘Red Frank’. They were immediately joined by the drummer ‘Lord J. Frank’. After a couple of lineup changes, and the departure of guitarist ‘Frank Sinutre’ at the beginning of 2015, the band found its balance with the inclusion of two new members: singer Frank ‘The Doc’ and guitarist Frank ‘Real Tube’.
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Tags: Argonauta Records, Catania, Italy, Rhino, Rhino The Law of Purity, The Law of Purity
