I’m proud to announce The Obelisk is now sponsored by the All That is Heavy webstore.
This has been a while in the making. Over the years I’ve had various people ask me about buying ads on the site and things like that. Coming from print media, it’s never been something I’ve wanted to do — in fact, part of the appeal of running a site like this is that I’ve never been beholden to outside companies or advertisers in the same way I was during my time in print.
I’ve known Dan Beland from All That is Heavy for nearly a decade, back to his days running StonerRock.com, as well as MeteorCity and of course All That is Heavy itself. He’s someone I’ve felt strongly about supporting in the past — there are numerous Buried Treasure posts dedicated to purchases made from his store — and I still find new bands from All That is Heavy, just as I’ve always done. He’s someone with a deep knowledge of the community he serves. Plus, in not dealing directly with a record label, it’s not like Dan is going to reach out to me and say, “Hey, I’ve got 50 new releases in the store this week and you need to review them all or I’m pulling my ad.” That’s just not the way this is going to work.
We run in the same sphere enough that of course there will be overlap between what I cover and what he carries — the partnership wouldn’t make any sense otherwise — but the editorial integrity of this site is paramount to me and I have it in writing from Dan that there will be no pressure toward anything in particular from that end. Truth is he doesn’t really have time for it and neither do I. We’re both one-man operations trying to make our day as productive as possible. To wit, he doesn’t know I’m putting this post up and I doubt very much he’d care either way if he did. In all likelihood, this will be the last time I post about it, but I thought you should know what was up.
You may have noticed the link at the top of the page that looks like this:
Click through on that and you’ll get a code allowing you 15 percent off anything you order from All That is Heavy.
We’re on a six-month trial and either of us can back out at either time, so maybe this’ll last and maybe it won’t. I’ve always tried to do new things with The Obelisk. This is another extension of that, and like all the rest, we’ll see how it goes.
Thank you for your continued support and all the best,