The Obelisk is proudly sponsored by All That is Heavy

The Obelisk Now Sponsored by All That is Heavy

the obelisk cavum logo

I’m proud to announce The Obelisk is now sponsored by the All That is Heavy webstore.

This has been a while in the making. Over the years I’ve had various people ask me about buying ads on the site and things like that. Coming from print media, it’s never been something I’ve wanted to do — in fact, part of the appeal of running a site like this is that I’ve never been beholden to outside companies or advertisers in the same way I was during my time in print.

I’ve known Dan Beland from All That is Heavy for nearly a decade, back to his days running StonerRock.com, as well as MeteorCity and of course All That is Heavy itself. He’s someone I’ve felt strongly about supporting in the past — there are numerous Buried Treasure posts dedicated to purchases made from his store — and I still find new bands from All That is Heavy, just as I’ve always done. He’s someone with a deep knowledge of the community he serves. Plus, in not dealing directly with a record label, it’s not like Dan is going to reach out to me and say, “Hey, I’ve got 50 new releases in the store this week and you need to review them all or I’m pulling my ad.” That’s just not the way this is going to work.

We run in the same sphere enough that of course there will be overlap between what I cover and what he carries — the partnership wouldn’t make any sense otherwise — but the editorial integrity of this site is paramount to me and I have it in writing from Dan that there will be no pressure toward anything in particular from that end. Truth is he doesn’t really have time for it and neither do I. We’re both one-man operations trying to make our day as productive as possible. To wit, he doesn’t know I’m putting this post up and I doubt very much he’d care either way if he did. In all likelihood, this will be the last time I post about it, but I thought you should know what was up.

You may have noticed the link at the top of the page that looks like this:

The Obelisk is proudly sponsored by All That is Heavy

Click through on that and you’ll get a code allowing you 15 percent off anything you order from All That is Heavy.

We’re on a six-month trial and either of us can back out at either time, so maybe this’ll last and maybe it won’t. I’ve always tried to do new things with The Obelisk. This is another extension of that, and like all the rest, we’ll see how it goes.

Thank you for your continued support and all the best,
JJ Koczan

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5 Responses to “The Obelisk Now Sponsored by All That is Heavy”

  1. Mike H says:

    Talk about coming full circle. The Obelisk filled the void left in the wake of StonerRock.com’s demise. The boards here were a direct result of the ones there closing, if I am not mistaken. You opened a home for StonerRock.com’s peculiar children. There was quite the mystery back then as to exactly what happened with the closing and some hostility/animosity, but you helped everyone through it. All That is Heavy is the shit, of that there is no doubt. I still need to get myself one of their David D’Andrea shirts…been meaning to for YEARS. I think this is awesome. ROCK ON!!

    BTW…out of my size shirt…again…dammnit…always missing out.

  2. Devan says:

    This is Great news! exciting for everyone :)

  3. stef says:

    bravo guys. all the best!!

  4. Jose Humberto says:

    So… does it means , contest ? prizes? more give aways? as Stoner Rock.com used to?

    it would mean more repplys to posts , (besides me and two or three more guys) ;)

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