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Soon A.D. Post Video for “Gold Soul”

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They were known as Soon just a couple scant months ago when they released their debut album, Vol. 1 (review here), through Temple of Torturous, but apparently sometime between then and now, they’ve added the someone-threatened-to-sue A.D. to the moniker. Thus, Soon A.D. have a new video. Fine. My question here is who the hell owns the word “soon?” Is there another band out there called Soon? Was the Chapel Hill, North Carolina, four-piece just completely tired of being Googleproof? I’d be very interested to know what happened there. Soon A.D., however, seem to prefer being shrouded in mystery.

If you got the chance to hear Vol. 1, there’s a high probability “Gold Soul” was one of the most resonant impressions. Like the bulk of its surroundings, it’s coated in effects and given a melodic depth to match, but its central riff is a particular standout and likely to get in your head and not get out. Soon A.D. wander around here and there during the midsection of the song, but the verses have a kind of lumber to them that usually doesn’t come hand-in-hand with their brand of accessibility. It’s the key blend — heavy, melodic, psychedelic, poppy — that defines Soon A.D.‘s first offering, and it would seem to be the groundwork for future stylistic expansion. At least that’s the hope.

Album is out now. Might be a sleeper, but I think if you take the time to check out “Gold Soul” below, you’re not likely to regret it.

Enjoy:

Soon A.D., “Gold Soul” official video

Chapel Hill, North Carolina-based transcendental rock unit, SOON A.D., (formerly Soon), is very pleased to unveil the stunning new video accompaniment to “Gold Soul.”

What SOON A.D. has manifested with Vol. 1 is multifaceted, melodic and adventurous. The Chapel Hill, North Carolina-based quartet pulled from a deep well of influence and experience in crafting its eight-song LP spending a concentrated week of revising and tracking, plus two months of tinkering, at the Greensboro studio Legitimate Business with engineer Kris Hilbert (Torch Runner, Between The Buried And Me, The Body) at the helm.

Soon on Thee Facebooks

Soon on Twitter

Soon at Earsplit Compound

Soon at Temple of Torturous

Temple of Torturous on Bandcamp

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