According to the latest stats from the UN, there is absolutely no shortage of boogie rock in Sweden. Their cup shuffleth over. And yet a band like Hypnos can come out of Gothenburg, tear ass along a song like “I’m on the Run” and make their presence felt through what continues to be an increasingly crowded field of acts. Fortunately Europe has 150 festivals every summer to house all of this creativity — Hypnos will play Stoned from the Underground, likely among others — but while Sweden’s mustache economy may be at its highest level in decades, there’s no question that Hypnos, who formed in 2013 and will offer up their second full-length, Cold Winds, on April 29 via Crusher Records, are out to leave a mark.

The immediate temptation is to cue up the Graveyard comparison, which is kind of the low-hanging fruit for anything vaguely Swedish and New Millennium Analog, and I guess that’s fair game, but the alternate-universe-radio friendliness of earlier Kadavar seem closer to the kind of bounce in “I’m on the Run,” to which Hypnos bring an added element of their own via Thin Lizzy-style guitar work in the chorus. Just earlier this month, the five-piece said goodbye to guitarist Fredrik Bäckström, so it remains to be seen what the future of those twin antics might be, but the course for Cold Winds, which will arrive preceded by a single for “I’m on the Run” which is available now through a range of digital outlets, seems set in the track’s hook, vintage vibe and tight swing. Plus momentum, because you know, it would be kind of a waste to call the song “I’m on the Run” if it was standing still the entire time.

I wish I knew the origin of the screen at the start of the clip, which just feels like an inside joke from late night Swedish television probably of the late ’70s/early ’80s, but even without that wisdom, if you’d like to dig into the video, it’s below, followed by more background on the band from the PR wire.

Enjoy:

Hypnos, “I’m on the Run” official video

The single “I’m On The Run” is taken from the upcoming album “Cold Winds”. Single out February 19th and album out April 29th, 2016. Single available from iTunes, Spotify, Amazon: https://crusherrecords.lnk.to/imontherunID

Hypnos was formed in late autumn 2013 and it only took a handful of shows of intense energy backed by a solid repertoire to get Crusher Records immediate attention. Shortly a deal was struck! Hypnos wasted no time and in February 2014 the band entered Kungsten Studios to start recording their debut album.

NEW ALBUM COLD WINDS, set to be released April 29th via Crusher Records!!

MEMBERS
Philip Lindgren – vocals
Oskar Karlsson – guitar
Fredrik Bäckström – guitar
Anton Frick Kallmin – bass
Lasse Ekelöf – drums

Hypnos on Thee Facebooks

“I’m on the Run” single portal

Crusher Records

Tags: Cold Winds, Crusher Records, Göteborg, Gothenburg, Hypnos, Hypnos Cold Winds, Sweden

This entry was posted on Tuesday, February 23rd, 2016 at 2:10 pm and is filed under Bootleg Theater. You can follow any responses to this entry through the RSS 2.0 feed.