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Buried Treasure Finds its Motivation

One month ago today (total coincidence), I posted a review of the new Giraffes live album, Show, on Crustacean Records. In case you’re too lazy to click that link, the gist of it was, “Hot damn, I really need to hear the last Giraffes studio album.” Well now I have, and I was right. I did need to hear this record.

Prime Motivator has more in common with Queens of the Stone Age‘s Songs for the Deaf than the color red and production from Dave Catching at Rancho de la Luna in California. The Brooklyn-based Giraffes (and I’ll say again I don’t know what the hell they’re doing in Brooklyn) affect a similar kind of playfulness in their songs. Thinking of a track like “Allergic to Magnets” or the more stoner-ized “Honest Men,” the band is notably tight, but there’s a looseness, an off-the-cuff feel to the songs that just can’t be faked. Vocalist Aaron Lazar‘s croon doesn’t hurt either, either for the comparison or in general.

The absolute highlight, though, is “Medicaid Benefit Appliqué,” track six of the total 13. At just under seven minutes, it’s the longest song on Prime Motivator, but man, if you’ve ever enjoyed the chorus of any song ever, you need to hear this track. It’s immaculate. It slows the pace of the record just when it needs it, has verses that seem to be built around Andrew Totolos crash cymbal, and adds some rock crunch at precisely the right time. If sat down and mapped out the entirety of Prime Motivator and tried to recreate the feel of the song, you wouldn’t be able to do it. This shit needs to just happen. Gorgeous.

But again, get this band out of Brooklyn. Their unabashed affection for what they do runs directly in contrast to the hipper-than-thou indie/irono cock rock that seems to seep from that borough, and their willingness to be heavy, catchy (beyond belief) and still pop-oriented and accessible makes them a better fit for an anything goes town like Chicago or even the muck of Los Angeles, which I’ve no doubt that if they were given the proper opportunity, The Giraffes would be able to rise above. Prime Motivator isn’t even necessarily stoner, it’s just a killer rock record that listening to now, I regret the nearly two full years I haven’t had with it. No time like this time to make up for lost time.

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